BV SPORT x Nhobi
BV SPORT x NHOBI
This new collaboration highlights the talent of Binho Cerqueira, a Brazilian street artist who arrived in France in 2012 and settled in Marseille.
Nhobi is now known for its colorful drawings, in which plants, animals and also allegorical creatures, defenders of the forest coexist: The Matutos!
NHOBI COLLECTION
FROM RIO DE JANEIRO TO MARSEILLE!
It was in 2012 that Fabio "Binho" Cerqueira put his suitcases in the Phocaean city. The Rio de Janeiro native, passionate about drawing since childhood, will make his works visible through tags at the age of 13. Her Brazilian origins transpire in her drawings with an atypical, offbeat and colorful style.
Known artist of Marseille street art, Nhobi is also an artist committed to nature. His messages also pass through his graffiti where he does not hesitate to put nature at the heart of his works.
FROM STREET ART TO SOCKS!
In 2021, BV Sport approached Nhobi to propose a crazy project, create a collection of running socks "Made in France" with his drawings. The Brazilian sees a new way to make his art known, he accepts the challenge!
This collection of running socks is colorful and full of symbolism. Binho talks about energy, nature, bees and dance.
At the border between a high-end sock for the most demanding runners and a lifestyle sock to put style in our socks.
>> Discover the collection
COMMITTED TO THE API-REUNEURS MOVEMENT!
In 2021, VEETS, a brand of the BV Sport Group, helps finance hives in order to encourage French beekeepers in their efforts.
Nhobi has developed an artistic universe around nature, its grandeur and regularly stages bees.
He decided to participate in this movement by putting his art on these hives. His talent, his style, bright colors that will also be a landmark for bees.
>> Discover the API-REUNEURS movement