New Generation Collection
In the 1970s, running was almost instinctive. No sensors, no high-tech microfibers — just the body, the breath, and the road.
Today, the Generation 70 sock pays tribute to that founding era through a minimalist design inspired by retro color palettes and the iconic lines of the decade.
Vintage visual codes are subtly reinterpreted to create a pair of socks that is both collectible and authentic.
Behind this inspired look, these socks benefit from optimized construction and support based on BV SPORT expertise, ensuring comfort and technical performance throughout your run — staying true to the free spirit of early running, with no compromise on modern performance.
The 1980s marked the rise of long-distance running: more miles, more ambition.
The Generation 80 sock embodies this energy with a bold and playful visual design, blending dynamic colors with iconic graphic references from the decade.
From a technical standpoint, these socks focus on 360° foot support and strategic reinforcements, designed to absorb the demands of running.
The result: a strong retro silhouette combined with performance that meets today’s standards, allowing you to run with style without compromising comfort.
In the 1990s, running became faster, more demanding, more structured.
The Generation 90 sock fully embraces this evolution with a bold graphic design, defined by strong contrasts and patterns inspired by the iconic sports aesthetics of the decade.
Beyond its look, the fit is more precise, reducing unwanted movement, while targeted reinforcement zones provide effective protection during dynamic phases. A technical sock that confidently embraces its style while delivering reliable performance for today’s runners.
The 2000s ushered in a modern, connected and fast-paced running era: intensive training, frequent competitions, and higher expectations in terms of comfort and technical performance.
The Generation 2000 sock reflects this period through a contemporary and stylish design, enhancing the collectible nature of the collection while fitting seamlessly into today’s performance wear universe.
This pair delivers precise foot support and strategic reinforcements, allowing you to move confidently from training sessions to competitions — a balance of bold style and high-level technical performance designed by BV SPORT.
